Swisscom is the telecom market leader and one of the most trusted brands in Switzerland. The Swisscom re-brand was part of a process that has seen the company bring their various sub-brands under one Swisscom brand.
The brief was to create an identity that expressed the vision of the company, which was an increased customer orientation and expansion from telecoms and IT to media and entertainment sectors. For a Swiss market leader (with more than 60% market share), it also had to feel distinctly Swiss.
The new Swisscom brand has a dynamic cross platform identity, developed by Moving Brands and creatively directed by myself with logotype development by Swiss typographer Bruno Maag, was launched in March 2008.
As Creative Director of Moving Brands I have been responsible for multiple concurrent workstreams which have supported Swisscom in launching the new brand both internally to the organization and externally in the market.
I have worked closely with Swisscom to help implement the new brand across multiple touch points ranging across media and platforms, products and services: print, on-screen, online, mobile, retail, point of sale, point of interaction, phone booths, livery, signage, corporate environments, events et al. As well as continually acting as the ‘brand guardian’ to support other agencies working with the new brand.
The youtube video shows process and guidelines with example applications.