With a brief to simply create ‘the ultimate’, KEF assembled a team of designers and agencies to design, brand, and launch the most extraordinary audio speaker ever conceived. Launched at the Milan Design Week 2007 in the beautiful Sala del Cenacolo hall at the National Museum of Science and Technology (Leonardo da Vinci).
The speakers themselves were created by visionary industrial designer Ross Lovegrove, and marry a sensual yet logical organic form to state-of-the-art audio technology, whilst the Muon identity and book, created by Farrow Design, reflects the speakers’ totemic sculptural form.
Moving Brands were commissioned to create an audio responsive visual installation to compliment Muon – a ‘liquid light experience’ – and used a custom built sound-responsive visual engine to dynamically map 3D topographic liquid behaviours.
Creative direction was by myself, working with two developers. The installation was realised on a giant LED screen built by Creative Technology, containing 73,728 full colour LEDs over a 10 x 5 metre floor, using the Barco MiTrix system. The engine was created entirely in Processing by Chris O'Shea (using libraries ESS, traer physics, toxi.geom and (during debug) controlP5) with support from Karsten Schmidt.
Here is Ross Lovegrove's response to the experience: "Moving Brands have opened up a new world for me in creating an emotional aura around my design. They have understood the concept and enriched it with a remarkable interpretation of organic forms moving in space......it brings my work closer to the total polysensorial reaction I have been looking for and inspires in me a new way of seeing"
This project was heavily blogged and was recognised in a D&AD inbook, Design Week Awards, European Design merit and Creative Review annual 2008.